Former Brazilian footballer Ronaldinho Gaúcho has unveiled a new cryptocurrency token called STAR10 on the Binance Smart Chain.
Ronaldinho invited fans to join him in the new venture as he promoted STAR10 on social media.
The token offers holders exclusive benefits, including signed memorabilia and access to an AI-powered assistant.
The launch of STAR10 coincided with a surge in the memecoin sector, with the market cap increasing from $20 billion in January 2024 to over $120 billion by December.
The 500% rise was fueled by social media hype, celebrity endorsements, and viral trends, boosting coins like DOGE, SHIB, and PEPE.
DWF Labs noted that community engagement and aggressive marketing strategies were pivotal, while platforms like Twitter and TikTok played crucial roles in spreading ideas quickly and attracting influencers.
Upon its release, STAR10 experienced an immediate surge in value, climbing over 20% and reaching a peak price of $0.2492. Later, the token was trading at $0.23, reflecting a 13% gain since launch.
With a circulating supply exceeding 82 million tokens, STAR10 has already amassed a market capitalisation of nearly $20 million, with a fully diluted valuation of $241 million. Its trading volume has surpassed $26 million, according to data from CoinGecko.