Hannatu Musa Musawa, the Minister of Art, Culture and the Creative Economy, has revealed the plan of the Federal Government, in an eight-point plan, to generate at least $100 billion and create over two million jobs from Nigeria’s creative economy yearly.
The minister revealed this during a roundtable for local and international investors in Lagos, saying the plan has the potential to grow Nigeria’s creative economy by 400% by 2027, positioning the sector to leapfrog in the long term.
According to the minister, the eight-Point Plan and Roadmap include initiatives such as skills development, policy frameworks, governance, and collaboration, smart strategic partnerships, growth targets, enabling business environments, cultural heritage preservation, and sustainability.
She lamented that despite Nigeria’s creative industry’s huge potential, it currently contributes just $5 billion to the economy, with its different sub-sectors at various stages of development.
To achieve this plan, the ministry identified 14 pivotal initiatives that will drive the sector’s growth and boost government revenue by $10b – $20b. These initiatives are grouped under four unique pillars: Technology, Infrastructure and Funding, International Culture Promotion, and Intellectual Property Monetisation.
